What is Employee Experience?
From the first job interview to the farewell: What you experience on the job determines whether you are passionate about what you do. Or just do things by the book. And it affects how connected you feel to your company and your team.
The term “employee experience” helps talk about all of this.
There are various scientific definitions of what exactly is meant by this. Some are broader and look at the issue from a holistic perspective. Others focus only on selected aspects.
For Assoz.-Prof. Dr. Barbara Stiglbauer from JKU Linz, Employee Experience means the following:
“Inprinciple, it’s about all things that are somehow relevant in the work context. It’s about: What are my work activities? How is all the work organized? What about personnel development measures? With the leadership? Everything that is relevant to how I ultimately feel at work. That’s Employee Experience.“
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More InformationEmployees have a positive employee experience when they have a positive experience of their day-to-day work. If their own expectations for the job are even exceeded, the company has the greatest chance of a long and productive working relationship.
Why is a good employee experience important?
If the employee experience is right, employees are happy at work. And that’s a nice goal in itself, isn’t it?
In fact, a good employee experience not only benefits individual employees, but also the company as a whole.
After all, in times of war of talent and shortage of skilled workers, talent is hard to find anyway. And even harder to keep in the company.
Good employee experience not only helps attract the best minds. It is also the prerequisite for employees to want to stay with the company in the long term and to remain motivated.
Barbara Stiglbauer sums it up like this:
“Companies want to have good people, skilled workers, after all. And you’re increasingly noticing that people who are applying for jobs are doing a lot of looking – including on social media, for example. How do the employees in the company communicate about the company? How are they doing there? And that brings us back to the employee experience.”
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More InformationGood employee experience helps you do that:
- to create a better togetherness
- Strengthen the bond within the team and with the company
- Increase motivation, commitment and thus also performance
And that means in numbers:
- 43 % less fluctuation
- 81 % less absenteeism
- 18 % more productivity*
Employer Branding vs. Employee Experience
Or: How does the company sell itself as an employer (= employer branding)? And what is it really like there (= employee experience)?
Employer branding is about presenting yourself as a company as attractively as possible to potential candidates and strengthening your own employer brand. It is like the packaging of the reality of work.
But: Only those who show what is really waiting in the organization will avoid disappointment. Authenticity and honesty are therefore called for.
What does the company promise with its own employer branding? Are the expectations that arise really fulfilled in everyday work?
The greater the intersection between employer branding and employee experience, the greater the emotional commitment of employees.
“If the employee experience in a company is not great (…), but the entrepreneur presents a super great image to the outside world, then that is not coherent. And people are not stupid. You get the idea. Some sooner, some later. The bottom line is that the company is not doing itself any good there.”
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More Information3 Steps for better Employee Experience
What can you do as a leader to actively shape and improve the employee experience? Very simple:
- Just ask
- Just listen
- Just care
If you ask regularly and listen carefully, you will know exactly where to start. After all, employees know best what they need to surpass themselves.
But asking questions and listening alone is not enough. To close the circle, it’s a matter of actively shaping and deriving measures.
Barbara’s insider tip for this:
Train the managers well. And give them the time and financial resources to actually do their leadership work. But it’s best to let her tell you herself:
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More InformationWant to dive deeper into the topic? Then check this:
Gratitude & Employee Experience
Employee Experience changes greatly when gratitude is shown. Among each other or from the manager – there are many ways to say “thank you.”
Employee Experience: 4 Tips
More motivation, commitment and performance in the team? With these 4 tips it works.
Employer Branding Trends 2023
2023 brings new trends in employer branding, including AI, social media and flexible working conditions. The core remains the honest communication of the company’s values.
